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Answer : 2 demand curves do not reflect consumer’s full willingness to pay for goods or services Explanation : Answer: B) demand curves do not reflect consumer’s full willingness to pay for goods or services Explanation: Market failure arises because it is not possible for the market to correctly weight cost and benefits in a situation in which some of the cost is completely unaccounted.Demand-side market failures happen when demand curves do not reflect consumer’s full willingness to pay for goods or services.Supply-side market failures occur when supply curves do not reflect the full cost of producing a good or services.

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